I'm launching a men's tee brand in June. One tee, five colors, built to outlast every other shirt in your closet. 1-year guarantee.

I've got a long list of ways I could talk about it. I need to know which one actually resonates with the guys I'm building this for — and you're a judge in that ongoing tournament.

3-4 minutes. 15 head-to-head choices. A few short questions.

In return: Add a free founders tee with your first order + a guaranteed slot in batch one. Limited to the first 100 completions.